CASE STUDY
Video and Digital Media Marketing, Branding, and Website Development
LOGO DESIGN
What do you want to become? When a venture is starting from scratch, the people behind it have to take a big step back and think about what they want their brand to grow into in 5, 10, 20 years from now.
The people behind New England Studios had that foresight. They asked us to consult with them to help build and deliver a brand identity that would stand the test of time.
We’ve been New England Studios’ agency of record since 2012. We designed their logo and built their website. We’ve helped develop their online voice, grow their social media, and continue to produce their visual content.
NEStudios’ wanted a logo that would showcase their unique architecture. They wanted to show New England – a region known for its attachment to legacy brands and primary colors – that its place here would stay true to old New England values while bringing the burgeoning film industry into the future.
We took a literal approach with the arch to show their commitment to legacy. The three dots above and below its name represent the perforation in film stock. Then, we chose a simple color palette with a red-orange pop. We shorted the name to NEStudios to separate them from a plethora of “New England” named businesses. The color and the lowercase font break away from staid tradition.
WEBSITE
A compliant, up-to-date website is critical to a business, especially by-appointment businesses. We’ve developed and maintained NEStudios’ website since 2012, updating and making significant rehauls on its design and functionality every few years.
We worked with the NEStudios team to get the most recent rehaul to their liking. Their must-haves included mobile compatibility and ease of use. We built-in video splash sections for relevant pages, and we created places to showcase beauty shots of their studios and film equipment.
We offer development, SEO, security, and e-commerce services to our clients.
VIDEO CAMPAIGNS
Massachusetts’ Film Industry has grown into a healthy sector of talented individuals over the last 15 years. NEStudios’ success as homebase for OTT series like Castle Rock and The Society are a testement to that fact. But MA Film Industry is dependant on the Film Tax Incentive which finds itself up for debate every few years. In 2019 we launched a series called Behind The Credit which highlighted a success story in each episode. It was a highly successful series.
VIDEO COMMUNICATIONS
Video is a highly effective way to communicate with your audience, potential customers, and customers. We continue to produce video content for NEStudios to distribute via social media, web, and email marketing.
Below you’ll see a reel we created for them, a walk-thur series, and a few construction videos that launched their social media channels.
